Biral Modi

Currently working as Asst Manager @ Pivotroots Mumbai managing both performance and brand marketing objectives for brands in Healthcare, BFSI sector. Total Work Ex: 3+ years Brands: Pharmeasy, Medlife, ET Money (Healthcare, BFSI etc) Platforms: DV 360, Google Ads, Facebook Ads Manager, DCM, LinkedIn Ads Tools: Appsflyer, Firebase, DataStudio, Google Analytics - Managing end to end performance marketing and brand awareness campaign for brands in the healthcare and BFSI space - Ensuring Google Best practices are used to reduce the CPA - Working on tools like Appsflyer to measure the performance of each channel - Optimizing campaigns on Google Ads, DV 360, and FB Ads Manager to reduce the CPM, CPC, and CPV, thereby reducing the overall cost of acquisition Skills: DV 360 · Performance Marketing · Brand Awareness · Instagram Advertising · AppsFlyer · Firebase · Digital Marketing · Google Ads · Facebook Ads Manager In my previous experience, I used to manage below - Managing performance marketing, E-commerce ads, keyword research and reporting for clients in E-commerce, Education, Health Care, Auto mobile space - Brands: The Gift Studio, Auto Hangar, Dr. Batra Dubai, Silica Institute, First Response Health care - Lead end to end E-commerce client with 3X ROAS - Campaign management on Facebook Business Manager, Amazon Ads, Google Search & Display Ads, Discovery Ads, Google Shopping, LinkedIn - Certification: Google Ads Search, Google Ads Display & Google Ads Video Certification Previously, I have also successfully completed training in "Hadoop Administrator" and "Python" and been certified by Grras Training & Placement Center. I am proficient with Microsoft Excel and Hadoop. I am well versed in programming languages like JAVA, C++, C, Scripting Language HTML.