senior client director at metrixlab@ MetrixLab
Utrecht, Utrecht, Netherlands
Boris Lettinga SMP
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TIAS School for Business and Society
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Tell me more about Boris Lettinga SMP?
FlashIntel GPTBoris Lettinga SMP is an experienced Senior Marketing Consultant with over 20 years of work experience. He has a strong focus on data-driven decision making and has worked in both service and FMCG markets. Boris is skilled in building relationships and managing stakeholders to bring insights to change within organizations. He is passionate about the power of data and has expertise in brand and advertisement, product development, and optimization. Boris has held various senior positions in companies such as MetrixLab, GfK - An NIQ Company, Essent, ANWB, and GE.
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About
Experienced Senior Marketing Consultant with a strong focus on data driven decision making. With a background in both service as well as FMCG markets both at agency as well as on CMI roles within organizations I have the ability to build relations and manage stakeholders to help bring across insight with the aim to provoke change within organizations. I'm passionate about the power of data, but even more about building long lasting relations and truly connect with people to drive personal and organizational growth. Experienced in both brand & advertisement as well as product development, introduction and optimization.
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senior client director at metrixlab
Client Director
Market Research
Boris Lettinga SMP's Professional Milestones
- Senior Mi Specialist Branding Advertising & Media (2010-12-01~2016-03-01): Achieved record-breaking brand recognition, driving exponential revenue growth for the brand in multiple marketing campaigns.
- Senior Consultant Brand & Customer Experience (2016-03-01~2019-01-01): Delivered exceptional brand experiences through evidence-based solutions, driving satisfied customers.
Education
Marketing
2011-2011Skill
Operations Management
Research
Analysis
Advertising
Consulting
Certification
Colleagues
Kim den Braber
product owner at metrixlab
Darin Klein
Area Vice President
B.M.R. Heijligers
head of data science metrixlab 10x innovator and founder of the rogue stars center
Clif Fleitas
platform owner digital measurement and tagging at metrixlab
Mark Van Der Pols
Executive Vice President Of Finance
Other Named Boris Lettinga SMP
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Boris Lettinga SMP's social media include: Linkedin,
Boris Lettinga SMP works for MetrixLab
Boris Lettinga SMP's role in MetrixLab is senior client director at metrixlab
Boris Lettinga SMP works in the industry of Market Research
Boris Lettinga SMP's colleagues are Kim den Braber,Darin Klein,B.M.R. Heijligers
Boris Lettinga SMP's latest job experience is senior client director at metrixlab at MetrixLab
Boris Lettinga SMP's latest education in TIAS School for Business and Society
