director cross-sell at scotiabank@ Scotiabank
Toronto, Ontario, Canada
Brent Allin
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Harvard Business School Online
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FlashIntel GPTBrent Allin is a marketing leader with over 14 years of experience in the Financial Services industry. He has expertise in direct marketing, product marketing, project management, vendor management, and event planning. Based in Toronto, Canada, Brent has worked in various roles at Scotiabank and American Express, including Director of Cross-Sell and Senior Manager of Credit Cards and Unsecured Lending Program Management. He is a seasoned people leader with a passion for career development and coaching. Brent is also an Amex President's Achievement Award Winner and brings colleagues together to musical performances during events.
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About
Marketing leader with over 14 years of digital and traditional marketing experience within the Financial Services industry.A summary of my professional experience:• Over 14 years of marketing experience across all aspects of the Customer Lifecycle including Acquisition, Onboarding, Product Management and Retention• Extensive experience with Strategic Planning, End to End Campaign Management, Internal/External Partner Management, Business Case Development, Data Analysis/Insights and Operations• Digital and Traditional marketing channel experience including Web/App Design, Email, Affiliates, Partner, Media, SEO, F2F, DM and Phone• Seasoned People Leader with a passion for career development and coaching• 2020 Amex President’s Achievement Award Winner• Bring colleagues together with musical performances during events such as Townhalls, Conferences, Holiday Parties and Special Occasions
...See MoreWork Experience
director cross-sell at scotiabank
Senior Manager | Credit Cards And Unsecured Lending Program Management
Banking
Brent Allin's Professional Milestones
- Senior Manager - Consumer Acquisition (2018-06-01~2021-09-01): Driving strategic initiatives to successfully navigate the marketplace, forming a compelling target for consumer acquisition.
- Senior Marketing Analyst | Platinum Proprietary Charge Card (2012-03-01~2013-12-01): Creating comprehensive marketing strategies to increase brand awareness and drive customer acquisition.
Education
Skill
Direct Marketing
Product Marketing
Project Management
Vendor Management
Event Planning
Direct Mail
Inventory Management
Business
Marketing Strategy
Marketing Communications
Segmentation
Integrated Marketing
Competitive Analysis
Marketing Management
Analytics
B2b Marketing
Crm
Digital Marketing
Brand Management
Market Research
Certification
Colleagues
Rosario Angulo Sanchez
Product Owner
Pratheba Sathaiyan
Business Analyst | Product Owner | API | SQL | Reliability Clearance
Ola Adeola, PMP®, PSPO, PSM, MBA, IFC, FIS
Scrum Master | Project Manager | Certified Product Owner
zhongdong Z.
Senior Manager Product Owner
Atiya Sobhan
Product Owner
Other Named Brent Allin
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Brent Allin works for Scotiabank
Brent Allin's role in Scotiabank is director cross-sell at scotiabank
Brent Allin works in the industry of Banking
Brent Allin's colleagues are Rosario Angulo Sanchez,Pratheba Sathaiyan,Ola Adeola, PMP®, PSPO, PSM, MBA, IFC, FIS
Brent Allin's latest job experience is director cross-sell at scotiabank at Scotiabank
Brent Allin's latest education in Harvard Business School Online
