Digital Product Management Leader@ USAA
Louisville, Colorado, United States
Brent Hartman
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Northern Illinois University
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FlashIntel GPTBrent Hartman is a highly experienced professional with 17.4 years of work experience in digital marketing, marketing strategy, and PPC. Currently serving as the P&C Director, Digital Product Management at USAA, he leads the P&C Servicing team that focuses on monitoring and optimizing digital servicing capabilities. Prior to this, Brent led the P&C Property Digital Team, overseeing digital acquisition for P&C Property Insurance products. With a background in web analytics, marketing, and usability, Brent has a strong leadership background and is dedicated to driving digital strategy and coaching teams to improve their digital experiences.
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About
I currently serve as P&C Director, Digital Product Management at USAA. In my current role I lead the P&C Servicing team which uses member feedback and analytics to monitor and optimize existing digital servicing capabilities while delivering new digital capabilities and recommendations to expand Digital Servicing and Billing. Before focusing on Servicing, I led our P&C Property Digital Team responsible for managing and optimizing Digital Acquisition for all of our P&C Property Insurance products. I spent my early professional years working in Digital, where I developed my experience with web analytics, marketing, and usability. I have been in a leadership role for the past 6 years, where now enjoy driving digital strategy for as well as coaching and leading teams to constantly improve our digital experiences.
...See MoreWork Experience
Digital Product Management Leader
executive director digital products
lead marketing manager - enterprise
Senior Marketing Manager
Senior Marketing Manager
Financial Services
Brent Hartman's Professional Milestones
- Account Manager (2010-07-01~2011-08-01): Building strong client relationships and exceeding sales targets through effective communication and strategic account management.
- Senior Marketing Manager (2011-08-01~2013-07-01): Maximized brand visibility and market share through strategic marketing campaigns and targeted targeting strategies.
Education
Skill
Digital Marketing
Marketing
Marketing Strategy
Ppc
Interactive Marketing
Digital Strategy
Mobile Marketing
Integrated Marketing
Email Marketing
Sem
Website Development
Project Management
Management
Leadership
Media Buying
Search Advertising
Mobile Advertising
Workshop Facilitation
Landing Page Optimization
Strategy
Search Engine Optimization
Onboarding
Lead Generation
Financial Analysis
Segmentation
Web Analytics
Property And Casualty Insurance
Conversion Optimization
Data Driven Decision Making
Data Driven Marketing
Certification
Colleagues
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Brent Hartman works for USAA
Brent Hartman's role in USAA is Digital Product Management Leader
Brent Hartman works in the industry of Financial Services
Brent Hartman's colleagues are Rob Bennett,Lauren Hernandez,Ericka Fonseca, MOL
Brent Hartman's latest job experience is Digital Product Management Leader at USAA
Brent Hartman's latest education in Northern Illinois University
