Brian Clarke

My professional career has been devoted to advising technology vendor organizations on how to price to value and to technology buyers on how to purchase technology with fair pricing using objective, data-driven guidance. I champion growth, innovation, and team building leading a large global research practice to significant post-pandemic increases in revenue, profit, and client base. Pricing is fundamental to any business success but takes on added importance in the fast-paced market of technology. I take pride in creating the industry’s first dedicated pricing research services for information technology fulfilling a need for careful study of its ever-changing competitive pricing dynamics. I thrive on innovation and have built a team that is free to explore new ideas. This has allowed us to keep up with the pricing of over 1,200+ vendors, expand deep into the SaaS category and advise on discounting, licensing and consumption models with proven success on the market. Specialties: B2B Market Strategy, Sales Strategy, Pricing Strategy, Commercial Strategy