Brian Del Rosario

Listening to and making sense of human stories is at the heart of what I do. As a researcher, I investigate consumer behavior, observe trends, decode culture, and understand what these mean to brands. I guide businesses in making informed decisions by providing recommendations rooted in deep consumer understanding. In the past 7.5 years, I have been harnessing the power of insight to impact various strategic outcomes: such as helping brands communicate better, improving their product offer, enhancing experiences, crafting brand positioning, identifying new opportunities, and nurturing innovation ideas. I have designed and led research studies in over 15 countries (mainly across Asia and with experience in Europe, Africa, and Latin America) for FMCG and Tech companies. Outside of work, I nourish my creative side through photography: https://www.briandelro.com