Brian J. Bork

Award-Winning Marketing Executive & Visionary Business Leader 20+ years of providing strategic vision & building cross-functional marketing teams that drive revenue growth for global brands including fortune 500 companies. A modern marketer with deep technology roots (holding an M.B.A. In Marketing & an M.S. In Information Technology emphasis on CRM). I fully utilize, comprehend, and lead companies into the digital and social media marketing movement while effectively building a team of high-performers to forward business objectives. Renowned for bringing crystal-clear solutions to transform legacy marketing practices to capitalize on technology & emerging media channels while evolving organizational capabilities to be agile, predictive / prescriptive, and more customer-centric than ever before. Deep expertise across multiple industry segments like Casino Gaming, Entertainment /Music, Hospitality, and Financial Services (Credit Card Banking). I orchestrate and build loyalty rewards programs (from ideation through architect, plan, design, implement, and grow) to support loyalty and revenue growth. • Grew MGM Resorts MLife program from 8M to 31Million members in <18 months & increased share of wallet 20% • At Capital One, developed a new customer acquisition strategy leveraging agile profiling & analytics to deliver a 40% lift in new customer acquisitions within 12 months A strategic leader with a keen understanding of today’s digital landscape far beyond tactical execution, I lead marketing strategy and build cross-functional teams (from 5 – 150 FTEs) that leverage technology, emerging media channels, and the sea of consumer data to increase consumer engagement and drive revenue growth for top tier global brands. ▬▬▬▬▬▬▬▬▬▬▬▬▬ To learn more about my experience in the digital marketing space, please feel free to connect with me on LinkedIn or contact me directly. ✉ [email protected]