Briony Young
sponsorship partnership and events specialist@ ACT Government
Canberra, Act, Australia
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Briony Young is a highly experienced professional with over 20 years of expertise in sponsorship, marketing, public relations, events, and business development. She has a strong background in graphic design and copywriting, and has successfully managed sponsorship acquisition and partnerships. Briony has a proven track record of increasing sponsorship revenue by 121% in the first six months of employment with Events ACT. She has also implemented marketing, sales, and sponsorship strategies for the Canberra Racing Club, ensuring brand equity and race day attendances. Briony's skills include event management, sponsorship, public relations, marketing communications, and marketing communications.
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Skills & Insights
Colleagues

Emails and Phone Numbers

@aec.gov.au
@act.gov.au
@ga.gov.au
@ga.gov.au
@industry.gov.au
@thoroughbredpark.com.au
@tga.gov.au
+61 413181****
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About

Over 20 years experience in sponsorship, marketing, public relations, events and business development. Out of the box creative thinker! Creative graphic design (Indesign) and copywriter. I have worked with major blue-chip companies with the delivery of sponsorship partnerships and activations highlighting ROI and win/win/win strategies. Currently working in the Government space managing sponsorship acquisition and partnerships. Increased sponsorship revenue by 121% in the first six months of employment with Events ACT, including major partnerships. Implemented the marketing, sales & sponsorship strategies for Canberra Racing Club; accountable for the annual marketing budget, admissions, sponsorship, raceday hospitality and non-raceday function and event sales revenues. Management of all communications media, PR, advertising, direct marketing, and promotions to drive brand equity, race day attendances and increased revenues through other crucial activations on course.

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Work Experience

PO Box 111, Canberra, Australian Capital Territory, 2601, AU

Government Administration

6972
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Briony Young's Professional Milestones

  • National Marketing Director (2019-04-01~2019-08-01): Developing and implementing strategic marketing campaigns to increase brand awareness and drive sustainable initiatives.
  • Senior Sponsorship And Partnership Officer (2022-01-01~): Building strategic partnerships to drive company investments and expand market reach.
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Education

University of Canberra
University of Canberra

Marketing/marketing Management,

General

1262304000-1356998400