Bruce Grant

I make healthcare marketers smarter. Smarter, going into pitches, about the client, customer, category, and competition. Smarter onboarding teams to a new brand, category, or client. Smarter about the cultural anthropology of medical specialties and how best to relate to each. Smarter about integrating — not just stacking — channels and tactics. Smarter about where the life-sciences industry is headed and where the areas of emerging opportunity are. Smarter about where agencies need to fortify against emerging threats or deficits in expertise (e.g., competing with consultancies, market access). Smarter about what new offerings and capabilities they need to develop. Smarter about formalizing and documenting the offerings and capabilities they already have, so they can be deployed more widely and efficiently. And smarter about getting smarter, so that agency staff is empowered to keep learning throughout their careers, not perpetually dependent on SMEs. Specialties: Client strategy, Omnichannel, Digital marketing strategy, Integrated digital, Enterprise strategy, Strategy team, Pharmaceuticals, MedTech, Provider markets, Payer markets