Bryan Tan Zheng Zong
Brand Manager | Strategic Consultant@ Ryde
Singapore, Singapore, Singapore
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Bryan Tan Zheng Zong is a highly experienced professional with 7.2 years of work experience in various marketing roles. He has a strong background in advertising, brand management, copywriting, content marketing, and eCommerce. Bryan has worked for companies like 10:10 Media Productions and Ryde Technologies, where he has successfully reconstructed Cathay Pacific Airways Travel Agencies Campaign and launched a Social Entrepreneurship Competition. He is also a Part Time Brand Marketing Associate with 10:10 Media Productions, specializing in brand manual design and marketing analytics. Bryan is a Singapore Management University graduate with a Major in Marketing.
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"A Dauntless Character and Proactive Nature coupled with his Cheerful Disposition, putting him in a Whole New Class of his Own" - Best Soldier of the Month October 2018 In 2017, I had successfully reconstructed Cathay Pacific Airways Travel Agencies Campaign from a close ended to an open ended campaign to allow smaller players in the industry to compete on a more levelled platform. In 2020, I had coined Eagles Inc.’s first Social Entrepreneurship Competition, “Social Engine: Driving towards a better Society” to pave the theme and direction of the competition. In 2021, during my internship stint with LH.M Advertising, I managed to redesign the porting process of marketing data which had led to a reduction of manpower hours from 3 working days to 6 hours. In 2022, as a Digital Marketing Intern with Ryde Technologies, I had pioneered a multiversal storyline for RydePals NFT to breathe life into 2D characters to build on their rarity and community values. In 2023, as a Part Time Brand Marketing Associate with 10:10 Media Productions, I had created a Brand Manual from scratch to align different marketing strategies in various brand touchpoints. I am a Singapore Management University (SMU) Graduate with a Major in Marketing. I have a diverse marketing field experience in different industries with relevance to Advertising, Brand Management, Copywriting, Content Marketing, Digital Marketing, eCommerce, Marketing Consultancy, Market Research, Partnership Marketing, Social Media Marketing and brief exposure to UI UX design and Marketing Analytics.

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Work Experience

North Canal Road, Singapore, 059294, SG

Software Development

40
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Bryan Tan Zheng Zong's Professional Milestones

  • Media And Design Director (2020-08-01~2021-01-01): Creating captivating advertising campaigns and elevating brand identity to meet client and target audiences.
  • Brand Marketing Associate (2022-11-01~2023-01-01): Creating and implementing strategic marketing campaigns to enhance brand visibility and drive customer engagement.
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Education

Singapore Management University
Singapore Management University

Business Management,

Bachelors,

Marketing

2019-2023
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