Burak Akyürek

He worked for important global communication networks and served multinational clients. His focus was PR at the outset, and he worked for Turkish affiliate of Hill&Knowlton in Manajans JWT and for GCI (today Cohn&Wolfe) in Grey Group. As these two companies were parts of larger communication networks, he gained significant experience in most of the fields of marketing communication ranging from advertising to event management as well. He believes it is a real asset not only to work for global communication networks as a professional but also to work for his own in business life. Therefore, he set up a creative agency, whose expertise was on BTL advertising and managed it for many years. Then, he worked for a medium-sized, full-service advertising agency as senior strategic communication consultant and supervised client relations as well. Having more than twenty years of experience in different disciplines of marketing communication business, for the last two years he has been running his own packaging design agency and manages international client relations for FMCGs from various sectors. At the same time, he keeps supervising client relations at Arasta, the sister company.