Caitlin Johns

Since graduating from a Bachelor of Commerce (Marketing & Management) in 2012, Caitlin has worked in a variety of industries, including commercial property development, pharmacy, haircare and skincare, all with a strong focus on Digital Marketing. That focus has allowed her to put into practice everything she has learnt in her journey as a part-time “blogger”. Always interested in fashion and personal style, but still wanting to stay in her home state, Caitlin scratched her itch by creating her own fashion blog, Caity Says, in 2011. Starting so early in such an ever-changing industry means Caitlin has seen, up-close, the rise in popularity of influencers and social media. She has seen it done well and seen it done poorly. After years on her own, Caitlin has now teamed up with two like-minded women to create My Friend Jane, a digital space to provide high-quality, trustworthy content to stand out amongst the vast amount of bikini shots and skinny tea sponsorships.