Cara Ferragamo Murray

Throughout my career, I have built and scaled customer-centric organizations through growth marketing and branding. I am a people-first leader with experience in both Fortune 500 organizations and entrepreneurial environments who has a proven record of profitability, go-to-market strategies, social media marketing, SEM, acquisition and retention, and customer engagement. I apply a performance data approach with brand strategy to deliver revenue and scale. I translate ideas into action and create compelling omnichannel strategies that drive growth. I understand how to reach and engage qualified customers and drive them to act. I have built an early-stage brand from the ground up, revived a traditional brand, and transformed an established brand to respond to evolving market needs. I am passionate about career and college readiness, education accessibility, and motivating and leading high-performance teams; I’m a hands-on manager who is always happy to roll up my sleeves and pitch in. I lead with kindness, empowerment, and communication. I welcome opportunities to connect and collaborate! CORE COMPETENCIES Marketing strategy, digital marketing, performance marketing, acquisition, growth, brand strategy, brand development, integrated marketing, analytics, paid media (SEM, SEO, PPC, paid social), CRM and email marketing leadership, social media and content strategy, affiliate and partnership, P&L management, building teams, strategic planning, higher ed marketing, global marketing, project management, go-to-market strategies, event management, community building, partnerships and strategic alliances, business development, managing remote teams.