Managing Partner@ Level Up
New York, New York, United States
Carl Preller
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Kearsney College
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FlashIntel GPTCarl Preller is the Managing Director of Kantar Retail Americas, responsible for their North American Growth Strategy and Shopper Marketing Practice. With 29.8 years of experience, he has worked with a diverse range of clients, focusing on building long-term category strategies, shopper marketing capabilities, and customer/channel strategy. Prior to his role in the USA, Carl held the position of Managing Director of Kantar Retail China based out of Shanghai and Bangkok. He has extensive global brand, shopper marketing, category, and customer management experience, with a strong background in the retail industry.
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Carl is Managing Director, Kantar Retail Americas and is responsible for their North American Growth Strategy and Shopper Marketing Practice. Carl has been with Kantar Retail for 6 years working across a variety of clients focused on building long term category strategies, shopper marketing capabilities and customer/channel strategy. Prior to his role in the USA he was Managing Director of Kantar Retail China based out of Shanghai and Bangkok Prior to joining Kantar Retail, Carl had over 14 years of global Brand, Shopper Marketing, Category & Customer Management experience from Unilever, The Coca Cola Company and L’Oreal working across multiple markets including Asia, the UK, France/Europe and Africa.
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Managing Partner
Advertising Services
Carl Preller's Professional Milestones
- Evp, President Eyc Shopper Solutions Usa (2014-04-01~2014-10-01): Expanding market presence, increasing sales, and establishing a strategic alliance with key retailers and retailers.
- Commercial Director, United Kingdom, L'oreal Active Cosmetics (2000-09-01~2001-12-01): Expanding market presence and achieving record-breaking sales growth at Oreal Active Cosmetics in the UK.
Education
Skill
Market Research
Management
Fmcg
Brand Management
Marketing
Cross Functional Team Leadership
Business Development
Multi Channel Marketing
Integrated Marketing
Retail
Categorization
Marketing Research
New Business Development
Brand Equity
Consumer Behaviour
Category Insights
Crm
Data Analysis
Product Management
Start Ups
Project Management
Certification
Colleagues
Ritika Verma
director strategy & commerce asia
Emily Walton
shopper & retail expert | developing market shopper specialist | communication & channel planning | category management
Charlie McCarthy
Agency Business Director | Strategic And Pursuit-Drived Leader In The Creative Industry
Chris Martell
retail & shopper expert | strategy & planning | apac specialist | #futureofshopping
Level Up
Director De Marketing Digital
Other Named Carl Preller
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