Carlos Lorenzo Ramos

Professional with experience in the areas of direction, management, business development, sales and marketing, with extensive knowledge in modern channels of commerce and distribution, B2B, B2C. Dynamic and proactive person, specialized in management and organization of commercial department and business development for more than 20 years, related to different sectors, machinery, packaging, industrial, consumables, construction and related. Management of multi-cultural, direct and indirect teams. Selection of personnel, training and organization of the commercial department. Motivation and reorganization of commercial teams. Experience in the development and implementation of CRM. Establish budgets, definition of strategies and account plans by item and customer. Management by objectives of commercial teams, direct and indirect. Reorganization of sales structures, customer segmentation, work routes and visit frequency based on objective parameters. Budget control, strategy planning and defining sales objectives, distribution, merchandising, as well as incentive plans. Implementation of productive improvements and continuous improvement. Monitoring and application of corrective measures. Monitoring and planning of annual income statements. Negotiation with distribution chains, logistics, wholesalers, prescription channel and large accounts, multinationals and local companies. Research, development and launch of new products at a European level and work in a multinational environment. Extensive experience in managing work projects from different MBAs, which keeps me up to date and familiar with different sectors and their regulations. I have been a member of the company's board of directors. Availability to travel and geographic mobility.