Carlos Williams, MBA

►WHY I LOVE WHAT I DO I got into marketing by working at a company in Scottsdale, AZ, known as the Educational Management Group (EMG), a Simon & Schuster company. Here I saw first-hand the power of marketing. Simon & Schuster being part of Viacom gave me access to one of the largest and most powerful organizations to learn how to market. Being able to see how the conglomerate marketed movies (Paramount Pictures), B2C retail services (Blockbuster Movies), as well as its cable networks, MTV & VH1, I was hooked and realized I had found what I wanted to do for my career. ►6 KEY AREAS OF SKILLS I OFFER 1. Architecting and executing Go-To-Market strategies from scratch and driving brand awareness and roadmaps. 2. Building, developing, scaling, and leading marketing teams. 3. Developing and monitoring dashboards to track marketing spend and results. 4. Expertise with B2B/B2C/B2B2C demand generation, market research, branding, new product development and launch, customer experience, social media, digital campaigns, PR/media, SEO ABM, CRM, and marketing automation. 5. Establishing and expanding engagement with target audiences, and leading qualified prospects to sales funnels. 6. Managing promotional budgets of $10+ million in generation of $200+ million in annual revenues. ►WHAT I ENJOY ABOUT MY CAREER The creativity and problem-solving aspects. Using research to find out what consumer will most likely buy a product or service ►MY APPROACH TO LEADERSHIP Hire smart people, trust them, and let them do the job you hired them to do. Treat people with respect and never think I'm the smartest person in the room. ►SELECTED CAREER ACHIEVEMENTS I am most proud of leaving a legacy at my former places of employment. At Healthways, it was the SliverSneakers Fitness Program. I played an instrumental role in growing the Program's annual revenue from $30M to ~$250M over an 8-year period. Also, many of the products and programs that I created/implemented are still in place there today. At BounceU, I was instrumental in the rebranding and repositioning of the brand identity. I was successful in getting 35 of the 50 franchise locations rebranded within the first year. I'm proud of these accomplishments because many of the things that I put in place are still there today after all these years. ►TECHNOLOGIES MS Office, HubSpot CRM, Basecamp, Adobe Acrobat. Mail Chimp, Stripo, Survey Monkey, SEO, SEM, Social Media. Digital ads ►PROFESSIONAL MEMBERSHIPS American Marketing Association, Hispanic MBA Association ►CONTACT ME I can be reached at [email protected]