Caroline Yates

International Communications Marketer with 20+ years experience building strong and effective multi channel brand communications. What gets me out of bed is creating brilliant work that works! Im passionate about building engaging communication that excites, creates real value, cultural conversation, love & loyalty. After a 20 year career in house and at some of the worlds leading Marketing agencies I've now joined Global professional services firm EY as Director of Communications & Engagement within the People Advisory Team working with our client's businesses to help transform & create a better working world for people, our communities & the planet.Before joining EY, I led Creative & Comms Strategy across many leading international giants such as Samsung, THG & Coca-Cola Europe working across the FMCG/ Beauty/ Consumer/ Retail/ Travel & Tech industries. I've worked in the UK, Russia, Turkey, Australia, Asia, the US and throughout Europe & the Nordics My strengths:Simplifying the complex Establishing what's important & key for your messagingArticulating values/ benefitsCreative problem-solverWorking/ Collaborating in high-performing teamsBrand development/ strategy & positioningCreative development & a strong creative networkCreating programs- ideation to launchBlue sky thinkingRelentless positivity/ optimism: the glass is always half full- there is always a way.