Catherine Gbogi, MBA

Hey there. I have two years of professional integrated, B2B marketing experience where I cultivated skills in campaign launches and management, paid and owned social strategy, asset management, emails, and creating Excel reports and PowerPoints and presenting to executives and colleagues. I also have one year of experience working in ad operations where I worked with some of the biggest entertainment brands such as Disney, NBCUniversal, Amazon Prime Video and Apple in launching their ads. From the above experiences, I have gained knowledge of different brands, their marketing strategies, and have been inspired and often left in awe by the wide-breadth of creativity used in these different campaigns. That led me to building upon my marketing skills, to ultimately take the next step to become a brand marketer/ creative strategist within the entertainment industry. Currently, I am a first year graduate student at Fordham’s Gabelli School of Business, earning my MBA, and concentrating in marketing and media & communications. I am working on gaining the creative strategy skills to mix with my analytical abilities in order to thrive in the entertainment industry. I serve as a class rep, currently work as a Graduate Assistant in the admissions office and finally I am seeking a summer 2022 internship within the entertainment industry. Fun Facts: • I am typically an “unofficial” team event planner of my workplace and class – everyone is always invited • I believe in leaving places I have been in better than I found it • I love competitive dancing (ABDC, World of Dance, Prelude Dance Competition) Relevant skills: Brand Activation | Brand Marketing | Creative Strategy | Entertainment Marketing | Creative Ideation | Paid Media Strategy | SEO Marketing | Owned Media Strategy Recent Conferences/ Organizations: One Day Immersion in Media, Entertainment, and Technology 2021 | NAIMC (POC in Entertainment/ Media) | SheRunsIt | Fordham Entertainment and Media Alliance | Fordham Graduate Marketing Society