CATHERINE Hepple M.A

Experienced Communications Leader | Media Relations | Corporate Communications | Former international news Journalist. I am a seasoned communications leader currently in the charity sector with a strong background in media relations, employee engagement, corporate communications in both public sector and third sector organisations, and journalism. As a qualified BJTC journalism specialist, I bring a unique blend of strategic thinking, storytelling, and relationship-building skills to every aspect of my work. Throughout my career, I have successfully developed and executed comprehensive corporate communications strategies that have effectively enhanced brand reputation and strengthened stakeholder relationships. I have a proven track record in internal communications, ensuring alignment between organisational objectives and employee engagement initiatives. With a background as an international and national BBC News correspondent and a Master's Degree in Journalism, I possess a deep understanding of the media landscape and excel in proactive and reactive media handling. I have successfully managed high-pressure situations, crisis communications, and defended organisational reputation during challenging times. Currently, I am leading the communications function at UCAS in Cheltenham, where I have established and lead a dynamic communications team. Together, we deliver key corporate communications to stakeholders, customers, B2B, B2C, partners, and politicians. Our comprehensive approach includes employer brand communications and thought leadership strategies. At UCAS, I have been instrumental in developing and implementing a compelling brand narrative, delivering creative and engaging content across various channels. I am skilled in leveraging media opportunities, public relations, events and business promotion to drive awareness and support the organisation's strategic goals. I thrive in fast-paced environments, adapt quickly to changing priorities, and excel at building strong relationships with stakeholders at all levels. My dedication to delivering impactful communications and my ability to think strategically make me a valuable asset to any organization.