Catherine Higgins Whiteside, MBA, CDMP

As a growth-focused Chief Marketing Officer I have remained a visionary and strategic leader with a proven track record of success in modernizing the marketing organization, driving business transformation, leading top teams in strategic marketing, digital, analytics, and communications. I lead change management while improving processes for multiple business entities from revenue generation to international branding and profitable partnerships establishment in global hospitality, financial services, non profit and health and wellness sectors. As VP, Marketing for the Americas at Radisson Hotels, I was known for enhancing brand visibility by implementing keen business growth, marketing, advertising, and communication, digital marketing, social media, and e-commerce strategies. As Chief Marketing and Communications Officer for Anchor Bank, I was recognized for establishing the company’s purpose, vision, mission, policies, and goals and developing growth and revitalization plans while driving process improvement, productivity optimization, and operational excellence through ongoing training and coaching. Foundational to my success is a comprehensive understanding of digital marketing channels, translating marketing research findings into rich consumer insights, and providing strategic recommendations to grow a company’s business by leveraging the modern communications toolbox, as well as utilizing earned media, owned content, partnerships, and digital/social media platforms for accelerating user engagement and website traffic generation. Having served a diverse portfolio of successful initiatives and experience with global enterprises, I have a remarkable background in fostering a brand's positive image, cultivating media relations, and orchestrating fundraising/public events. Moreover, by building collaborative relationships across departments and inspiring a motivated and caring team, I've been able to contribute to an engaged and driven culture ready and able to achieve great things together. I am looking for new challenges and opportunities to employ my Marketing & Communications skills and experiences at a higher strategic level. Connect with me at [email protected] if you want to discuss additional details regarding my work experience and the skills I have to offer. I'm always interested in making new professional acquaintances.