Charles Walker

I align brands to business objectives to help unlock growth. I also help shape brands as part of the cultural fabric. I believe the brands that will stand the test of time will be those that offer worth and meaning to society and make a lasting impact. I have worked with C-suite executives, board members as well as entrepreneurs to help realise their vision and strategies via their brands and communication. Clients over the years have included Coca-Cola, Vodafone, SABMiller, Nike, Ecobank, The City of Johannesburg, the SABC and more recently Afreximbank. I was the CEO and owner of Kemistry Brand Consultancy in South Africa until 2009. The model turned business ideas and objectives into consumer reality by generating and releasing growth potential. In 2006, Vega, The Brand Communications School, awarded me the Brand Communications Award. In 1994, I first graduated, receiving a Higher National Diploma in Film & Video Technology the University of Technology, Pretoria. I have won numerous film and television awards. From 1994 to 2003 I ran a film and motion graphic business with partners, which produced award-winning long-running broadcast programmes, documentaries, music videos, promotional films and motion graphic and on-air imaging.Specialities: Brand StrategyBrand led-TransformationBrand ArchitectureBrand Positioning StrategyBrand Portfolio StrategyBrand InnovationBrand EngagementBrand Communications StrategyAdvertising PlanningFilmmaking