Chen Yue

Head of Digital Marketing and Ecommerce team with 15 members, deep understanding in digital channel, e-retailing, cross border ecommerce, international business and marketplace ecosystem Amazon and Alibaba between Spain, Europe and China, leading digital team and investment and interfacing with 20+ worldwide partners in retail channel, specially, gained unique experience in marketing, distribution and supply chain from Amazon PanEU Vendor & Seller, Alibaba Tmall and online retailers. Currently, I'm head of Digital Team at Phergal Laboratory for global digital marketing, Ecommerce managerment and data analytics; supervising omnichannel execution in Own Media: ecommerce website, SEO, content/email and growth hacking; Earned Media: influencer, blogger and advocate program; Paid Media: SEM, SMM, programmatic buying, Affiliate and branded content. High-level knowledge of Markeptplace Amazon and Alibaba ecosystem, online platforms and distribution model, with capacity to create operation workflow and traffic generation plan based on digital marketing strategy, product selling point, customer pain point, and streaming data. Also, I’m collaborating with sales team to develop retail and international business & marketing in pharmacies, natural grocery store, beauty galleries and mass market; contact with potential clients and actual distributors; participate in international business intelligence, cost/price, contract and payment negotiation; provide digital marketing, creative design, ecommerce marketplace solution to improve sales; monitor with data analytics. As a three-language speaker, I have obtained Executive Master in Digital Business from Esade Business School, Master in Management from IE Business School, with a solid quantitative background and ability to manage data analytics as Excel, Tableau, Google/Amazon/Facebook Marketing, Statgraphics, SQL, Python, Alibaba metrics, etc. Additionally, I have completed different program in online/retail business field. Together with my cross-functional ability, I can contribute to my company to achieve objectives.