Cherry Parekh

- Media & Digital ROI Specialist, Data Driven Insights, Strategic Consultation - 8+ years of storytelling, marketing & consumer insights and client management experience - Multicultural exposure through Global, APAC, SEA, MENA region roles - Delivered 500+ digital/multi-media marketing campaign optimization from effectiveness & efficiency standpoint - Delivering bold insights leading into growth strategy for storytellers everywhere on every screen especially for Technology, Media and FMCG sectors - Establishing and strengthening key client relationships with a focus on driving revenue, advertiser education & advertiser satisfaction - Liaison with 35 of BrandZ top 100 Global brands - Partnered with top 10 global media agencies for ROI strategies - Driven relationships with 50+ publishers for cross platform measurement - Organised 50+ big scale digital boot camps/workshops/digital 101 training - Kantar representative at Mobile Marketing Association Key measurement expertise across Brand Lift Studies, Cross Media Measurement, Marketing Mix Modelling, Brand Tracking, Digital analytics, Consumer Path to purchase journeys, Ad Copy testing, Conversion tracking, Segmentation, Usage, Behaviour & Attitude surveys