Chris McGinley
Head Of Product Innovation@ Performance Golf
Santa Barbara, California, United States
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Chris McGinley is a highly experienced professional with 37.7 years of work experience in sports marketing, marketing strategy, and product marketing. He has a strong track record of building premium brands and products into market leaders, successfully launching numerous new products into multiple segments. Chris is skilled in B2B and B2C marketing with both traditional and new media. He has held various leadership positions, including Head of Product Innovation and Chief Revenue Officer, and has a proven ability to lead teams and drive business growth. Chris is based in the United States.
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Research Details
Skills & Insights
Colleagues

Emails and Phone Numbers

@v1sports.com
@v1sports.com
@acushnetgolf.com
@swingtrainer.com
+1 760476****
+1 760929****
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About

An outstanding 30 year record of building premium brands and products into market leaders. Successfully managed the development and launch of hundreds of new products into multiple segments to achieve strategic goals and profitability. Leverages technical background and communication skills to be a key translator between R&D, Sales, Trade Partners and Consumers, as well as valued contributor to the product development process. Adept in B2B and B2C marketing with both traditional and new media. Core Competencies: Results Driven Leader Analytical & Creative Thinker Strategic Planning Branding Product Development Product Management Product Launch Process Consumer & Trade Marketing Creative Development Web | Digital Content Email Marketing Social Media (Twitter, Instagram, Facebook) TV | Print | Digital Advertising Merchandising Club Fitting Product Trial | Event Marketing PR | Editorial

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Work Experience

Fort Lauderdale, FL, 33301, US

Spectator Sports

23
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Chris McGinley's Professional Milestones

  • Assistant Golf And Teaching Professional (1987-01-01~1989-01-01): Developed and implemented effective training programs for golf players, fostering their professional growth and development.
  • Chief Revenue Officer (2021-01-01~2022-12-01): Optimized revenue growth by implementing strategic revenue planning and developing key strategies.
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Education

Illinois Institute of Technology
Illinois Institute of Technology

Engineering