Cindy Villafranca

Ambitious public relations professional with a strong background in media relations (both local and national), internal and external communications, PR measurement and evaluation, crisis communications, and social media. * Expertise in the creation of and execution of public relations campaigns on a local and national level. * Demonstrated success driving business growth and recognition through key media placements and other PR tactics. * Expert skills in mining and analyzing Communications data to draw insights that drive change and influence strategies. * Sound news judgment with a diplomatic approach to all situations. Accomplishments: Recognized by PR News with a 2017 "Top Women in PR" Award. Initiated public relations campaigns for a national non-profit on a tight budget, increased traffic to the website by 20%. Created and launched social media strategy for two large national corporations, securing additional media placements (by 26%) and public interest compared to earlier, more traditional media outreach efforts.