Clare Butler

An award winning marketer with 25 years B2B experience, most of which has been in the tech/telco space within multinationals. A revenue-focused, customer centric marketer I bring the full end-to-end spectrum needed to drive growth. Expert in developing value proposition and tailoring that to meaningful creative/content for segmented audiences to drive acquisition via omni-channel integrated product marketing campaigns, as well as expansion revenue from existing customers. Avid believer in data-driven decision-making for optimised ROI using KPIs such as CPL, #Lead > MQL conversion, MQL > Opportunities conversion, CAC, CPA, LTV. In terms of management, I have developed a strong leadership style for 10+ years, and enjoy developing and maintaining relationships with cross-functional stakeholders. Motivated to to deliver on commercial goals and comfortable with ambiguity and changing buisness priorities. From a personal perspective, I am a very friendly, people person, who has had the privilege of representing her country at Softball for 7+ years and been National Champion for 10 years. I’ve jumped out of a perfectly sound aircraft in the name of charity, have been lucky enough to have travelled to many countries in all continents of the world, all of which I believe, have helped shape me into the person I am today - a kind, grateful mum who is committed to enjoying work and life in general. Key Skills: Leadership. Management. Strategy/GTM strategy. Brand identity/integrity. Product marketing. Product positioning. Value proposition development. Acquisition and retention. ABM. Lead lifecycle management. Marketing automation. Analytics. Pipeline nurturing, acceleration and conversion. MQLs. Digital marketing – PPC, SEO, Content/Social media marketing. Content marketing. Events. Integrated multi-channel marketing. Measurement and analysis for improved ROI. Data-driven decision-making. Agency management. Key stakeholder collaboration and engagement.