Principal@ Colleen McCarthy Communications
New York, New York, United States
Colleen McCarthy
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Mohawk Valley Community College
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FlashIntel GPTColleen McCarthy is a highly experienced media relations practitioner with over 22 years of work experience. She has a strong background in media relations, lifestyle, fashion, and public relations. Based in the United States, Colleen has a successful track record of translating complex campaign and brand messaging into consumer and media friendly narratives. She has worked across various media platforms and has expertise in sexual health, wellness, retail, and fashion. Colleen's skills include media strategy, brand storytelling, and event management. She has held key positions in renowned companies such as Lovehoney Group, LIDA, and Krupp.
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About
Passionate and experienced working with brands - sometimes considered taboo or controversial - that shape and change existing narratives and perceptions. Experienced strategic media relations practitioner with successful track record working across integrated media platforms. Involved in all aspects of public relations programming - ideation, planning, strategy and execution.Proven track record translating complex campaign and brand messaging into consumer and media friendly narratives resulting in national and local coverage across a variety of mediums and channels. Areas of Focus: Sexual Health & Wellness | Consumer/Women's Health & Wellness | Retail & Fashion | Specialty Fashion | Beauty & Cosmetics | TrendsExpertise: High-profile National Media and PR Campaigns; Product Launches; Affiliate & Commerce; Brand Activation; Media Strategy; Earned Media Outreach; Event Publicity; Spokesperson Alignment; Influencer Outreach and Engagement; Celebrity Partnerships; Media Events; Approach Marketing; Brand Storytelling; Media Events
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Principal
Principal
Public Relations and Communications Services
Colleen McCarthy's Professional Milestones
- Principal (2016-03-01~): Driving educational excellence through strategic planning and implementation of innovative technology.
- Director (2006-08-01~2007-07-01): Driving strategic initiatives to increase profitability and enhance company-wide operational efficiency.
Education
Applied Science,
Advertising,
Communications,
Associates
1999Skill
Media Relations
Lifestyle
Fashion
Public Relations
Event Management
Social Media
Pitching
Beauty
Product Placement
Media Strategy
Press Releases
Publicity
Editing
Internal Communications
Strategic Partnerships
Corporate Communications
Publishing
Entertainment
Reputation Management
Strategy
Broadcast
Spokesperson
Beauty Industry
Certification
Other Named Colleen McCarthy
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Colleen McCarthy works for Colleen McCarthy Communications
Colleen McCarthy's role in Colleen McCarthy Communications is Principal
Colleen McCarthy works in the industry of Public Relations and Communications Services
Colleen McCarthy's latest job experience is Principal at Colleen McCarthy Communications
Colleen McCarthy's latest education in Mohawk Valley Community College
