Cory West

Accomplished MedTech Executive Leader Over 15 years combined experience in Health Care, Medical Device and Financial Sales. A dynamic leader with proven impact and influence, and an intuitive talent for positioning and marketing disruptive, world-class products. Leadership: Skilled at guiding and developing high performance teams within complex, global cross-functional environments to achieve best-in-class results. Marketing Strategy and Excellence: Big Picture Framework approach to Go-To-Market strategies and Product Brand Plan execution. Business Transformation: Change management know-how with focus on innovation and customer-centric strategies to guide internal and external stakeholders. Digital Marketing: Leading digital transformation in the US/OUS to improve customer engagement, lead generation (third-party events, microsites, social media, SEO, CRM marketing automation) activities in a post-Covid world. Advanced Wound Care Market Expert: A decade of experience commercializing advanced wound therapies such as biologics, debridement devices, NPWT, imaging, and advanced dressing for both surgical and chronic wounds.