Craig Atkinson

[email protected] Commercially focused Product Manager with over 20 years’ experience developing, designing, implementing and managing initiatives to support the strategic outcomes for some of Australia's biggest brands and retailers. Many of these initiatives have required significant business change and have been delivered into mission critical environments with senior management focus on outcomes and results. Craig adopts a disciplined approach to leadership with the ability to deliver quality outcomes that satisfy the diverse interests of multiple stakeholders through easy to understand language that connects business and brands. He possesses a mature temperament with the ability to communicate effectively with stakeholders, management and design staff at all levels. Craig's broad scope of industry experience positions him to fully understand businesses and their unique needs. As a buyer, he thrives on the challenge of finding new trends within the marketplace and developing that into highly profitable products. Craig has a solid understanding of the Australian retail marketplace with proven sell through result in apparel and fast moving consumer goods (FMCG). Throughout his career, Craig has nurtured strong supplier relationships with producers within Asia. He has extensive network base and sound knowledge of sourcing within China. Craig is always on the cutting edge of new process and systems. He utilises the Kanban model for managing product development teams across many continents to ensure a close online collaboration of all members. Craig has strong knowledge of the Microsoft Office suite as well as web based productivity applications and inventory / stock control software programme Pronto. Additionally, proficient in Adobe Illustrator and Photoshop. Certified business traveler with an Asia-Pacific Economic Cooperation (APEC) boarder pass. He is happily married with a young family of two daughters.