Craig Smith
Marketing | Innovation | Business Unit Leadership@ Johnson Outdoors
Milwaukee, Wisconsin, United States
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Craig Smith is an authentic and principle-centered leader with over 33 years of experience in brand management, consumer products, and product innovation. He has a strong track record of building organizations and driving profitable and sustainable growth. Craig has a deep understanding of growing businesses across diverse consumer and customer environments, bringing visionary leadership and innovative programs to drive profitability. He has a strong focus on driving topline growth and achieving profit goals through smart portfolio management and ambitious cost transformation. Craig has held various leadership positions in renowned companies such as Johnson Outdoors, Mueller Sports Medicine, bLinkup, and Kimberly-Clark.
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Emails and Phone Numbers

@gmail.com
@gmail.com
+1 262631****
+1 608643****
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About

Authentic and principle-centered leader with extensive experience as a senior executive at global consumer product companies. I am passionate about building brands, businesses and teams to drive profitable and sustainable growth. I have a consistent record of building organizations through collaborative engagement, empowering individual accountability, and inspiring team members to achieve extraordinary results. My global experience spans five continents and gives me deep insight into growing businesses across diverse consumer and customer environments. I bring a strong focus on driving topline growth with an emphasis on visionary leadership, strong marketing programs, innovation, and customer development. My teams have consistently exceeded profit goals through smart portfolio management and ambitious cost transformation.

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Work Experience

555 Main St, Racine, WI, 53403, US

Retail

1213
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Craig Smith's Professional Milestones

  • Vice President, Managing Director, Australia And New Zealand (2018-01-01~): Successfully positioned the company as a key player in Australia and New Zealand, driving record-breaking revenue growth.
  • Business Unit Director, U.s. Baking Division, Betty Crocker Desserts (2004-01-01~2005-01-01): Established and developed strategic partnerships, boosting business growth and achieving key market share.
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Education

Miami University
Miami University

Marketing,

Bachelors,

Bachelor Of Science