Craig Smith
Miami University
Tell me more about Craig Smith?
Craig Smith is an authentic and principle-centered leader with over 33 years of experience in brand management, consumer products, and product innovation. He has a strong track record of building organizations and driving profitable and sustainable growth. Craig has a deep understanding of growing businesses across diverse consumer and customer environments, bringing visionary leadership and innovative programs to drive profitability. He has a strong focus on driving topline growth and achieving profit goals through smart portfolio management and ambitious cost transformation. Craig has held various leadership positions in renowned companies such as Johnson Outdoors, Mueller Sports Medicine, bLinkup, and Kimberly-Clark.
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About
Authentic and principle-centered leader with extensive experience as a senior executive at global consumer product companies. I am passionate about building brands, businesses and teams to drive profitable and sustainable growth. I have a consistent record of building organizations through collaborative engagement, empowering individual accountability, and inspiring team members to achieve extraordinary results. My global experience spans five continents and gives me deep insight into growing businesses across diverse consumer and customer environments. I bring a strong focus on driving topline growth with an emphasis on visionary leadership, strong marketing programs, innovation, and customer development. My teams have consistently exceeded profit goals through smart portfolio management and ambitious cost transformation.
...See MoreWork Experience
Marketing | Innovation | Business Unit Leadership
Retail
Craig Smith's Professional Milestones
- Vice President, Managing Director, Australia And New Zealand (2018-01-01~): Successfully positioned the company as a key player in Australia and New Zealand, driving record-breaking revenue growth.
- Business Unit Director, U.s. Baking Division, Betty Crocker Desserts (2004-01-01~2005-01-01): Established and developed strategic partnerships, boosting business growth and achieving key market share.
Education
Marketing,
Bachelors,
Bachelor Of Science
Skill
Brand Management
Consumer Products
Product Innovation
Brand Architecture
Marketing Management
Nielsen
Integrated Marketing
Marketing Strategy
Shopper Marketing
Customer Insight
Leadership
Cross Functional Team Leadership
Marketing
Strategy
Brand Equity
Sales
Corporate Branding
Segmentation
Fmcg
Certification
Colleagues
Other Named Craig Smith
Frequently asked questions
We found 2 Craig Smith's email addresses
We found 2 Craig Smith's phone numbers
Craig Smith's social media include: Linkedin,
Craig Smith works for Johnson Outdoors
Craig Smith's role in Johnson Outdoors is Marketing | Innovation | Business Unit Leadership
Craig Smith works in the industry of Retail
Craig Smith's colleagues are John Moon,Christine Lee,Yahieim Onomah
Craig Smith's latest job experience is Marketing | Innovation | Business Unit Leadership at Johnson Outdoors
Craig Smith's latest education in Miami University