Cristiane Crucelli

Senior executive with +25 years in Strategic Finance FP&A, Controllership and Accounting management positions, experienced in a broad range of businesses: industries, logistic and supply chain, research, marketing, educational, technology. Being manufacturing of electronics and consumer goods segments, my solid basis. Acting in multinational companies leaders in its segments. English and Spanish fluency, Portuguese native language. Graduated in Accounting and Economics with Post graduation - specialization in Finance and Accounting at FGV/PEC and Business Strategy at The Wharton School of the University of Pennsylvania (edX plataform). International experience in Latin America markets includes Brazil, Argentina, Uruguay, Colombia and Chile. Relevant experience in new business start-up, downsizing and lean business, high growth business, ERP’s implementation. Team builder focusing commitment to meet delivery deadlines and quality standards, empowerment and capacity building of people. Specialties: Strategic Finance leadership: builder of a consistent profitability mapping at the industries I have worked for by Identifying, developing and implementing strategies to operational effectiveness = price formation less cost structure. Reminding that improving operational effectiveness is very necessary to achieving superior profitability, but it is not sufficient for a competitive advantage. In this last topic, I work with the executive team giving support in the strategy mapping by building a value chain - which of our activities are best practices (operational effectiveness); which of our activities strengthen our strategic positioning; where is the source of our sustainable CA (differentiation, uniqueness). Controllership Finance leadership: BRGAAP, USGAAP, FASB, IFRS, Budget and Forecast (FP&A), Strategic Plan 3-5YBP, External Auditing accomplishment, Due diligencies, Sox implementation, Internal controls, Policies and procedures (Corporate Governance). Reports Package, Intercompany reports, Annual Tax Package. Management of Accounting and finance department includes: A/Payable, A/Receivable, Treasury and Cash management, Billing and Payroll. Transfer price, fixed assets, CAPEX studies (refurbishing/ relocation/ start up/ rental feasibility), OPEX and Project analysis: ROI, IRR, EVA, NPV, Payback; Importation process.