Crystal Miller

A high-energy, detail-oriented, organized, skilled communicator who asks the right questions to solve client needs. With over twenty years of communications, marketing and healthcare experience, Crystal brings goals to reality and supports teams by keeping projects on strategy and within budget. Career Highlights: Key decision maker in creating and implementing new brand development and identity for Cincinnati Children’s. Organized and executed major grand opening event for Sabin Education Center and new patient-care building which included VIP gala, employee open house and community events at Cincinnati Children's. Managed qualitative research for re-launching brand of Morningstar Farms (after successful marketing campaign, they were purchased by Kellogg Foods). Managed facility contracting, screener development, recruiting, discussion guide development, and analysis/summary of findings. Managed production of national television and print creative executions for consumers. Results show highest sales in company’s history. Led marketing and communication efforts for small healthcare education start-up. Building brand guidelines, creating equity pyramid and managing social media presence are key successes.