Cynthia Donlevy

Collaborative results driven marketing executive with twenty years experience leading global vision, strategy, and execution for web marketing including SEO/SEM, Buyer/Customer-centric experiences, Account-based marketing, Role-based experiences, A/B and multivariate testing and optimization, lead generation, and digital metrics. Professional, self directed, entrepreneurial spirit, go-getter attitude, adaptable to change, flexible working under tight deadlines, and creative problem-solver. Proven leadership abilities and management experience to collaborate and gain credibility across the organization and with agencies to deliver web experiences that attract, engage, convert, and retain prospects/customers to support the company’s business objectives and drive revenue. ▪ Led website, brand redesign for Polycom.com (27 properties), Seagate (14 properties), Cisco Partners (52 properties) ▪ Collaborated across organization to develop buyer-centric experiences, integrated marketing campaigns, and lead generation plans ▪ Created a data driven culture analyzing digital metrics to influence decisions ▪ Developed Search Marketing program, managed budget, analyzed metrics, optimized activity ▪ Championed Account/Role Based Marketing resulting in personalized/targeted marketing campaigns Areas of Expertise: Web Marketing; Digital Marketing; Web Design and Development; Buyer-centric Experience; A/B Multivariate Testing; Account-based Marketing; Targeting; Retargeting Marketing; Personalization; Content Marketing; Integrated Marketing Campaigns; Lead Acquisition; Lead Management; Demand Generation; Lead Generation; Lead Nurturing; Landing Page Optimization; Email Marketing; SEO, SEM, PPC; Social Media; Mobile; Responsive Design; Data-driven Marketing; Web Analytics; Data Analytics; Actionable Insights; Measurable KPIs; Dashboards and Reporting, Localization and Translation; Translation Process; Marketing Operations; Marketing Automations; Content Management Systems(CMS); CRM; Cross Functional Leadership;