Danielle Bottari

Danielle Bottari is an experienced global business professional, with a deep understanding of Business Strategy & Intelligence. Ms. Bottari is known as a strong client business partner with a reputation for driving innovation and investment. Having spent time on both the agency and sales side of the business, Ms. Bottari is both a skilled negotiator and a closer with proven business developement skills. As Chief Operating Officer for Merchant Advocate, Danielle oversees all operations, marketing, product development and business strategy. Merchant Advocate is an independent advocate for large and small businesses, delivering risk-free, proven results. As a trusted leader in merchant services, they are committed to protecting merchants from inflated rates and eliminating hidden fees. Previously, Danielle worked as Senior Vice President at MediaVest, where she was the Director of the Shopper Marketing team and of Team Walmart’s Retail Strategy & Intelligence Team. She oversaw the design and development of strategic programs and partnerships for Walmart’s Category Marketing teams and leads MediaVest’s Retail Development Kit (RDK) initiatives. Danielle also led MediaVest’s Shopper Marketing practice, working with Coke, Mondelez and P&G to name a few. Danielle's team was responsible for designing Human Experiences based in actionable insights. Working across multiple brands and disciplines, the Shopper Marketing team plans and buys all media including focused expertise in digital, social, and mobile.