Danna Olsen

Are you struggling to attract the QUALIFIED JOB APPLICANTS that your MULTI-LOCATION HOSPITALITY or RETAIL group needs to grow? THE PROBLEM IS… Like all the other groups out there, you are getting FEWER APPLICANTS than before COVID… but spending MORE MONEY to do it. You’ve increased ad spend, sign-on bonuses, pay rates, & referral payouts… with little to no success. Now your turnover is increasing… so you’ll need to hire even more just to keep up. AND YOU AREN’T ALONE… When we compare Talent Supply vs Demand for 18 to 25-year-olds… the gap between openings & available talent is 2X to 3X worse than pre-COVID! Our data shows that the average company is getting 48% fewer applicants per job…. And those in the HOSPITALITY/RETAIL world are getting 53% less! THE ISSUE IS... If you don't find a way to attract the TALENT YOU NEED… things are going to get even worse for both your customers, team, managers and you! YOU WISH THERE WAS A WAY TO… Build a TALENT ENGINE for your company that would deliver qualified candidates, on-demand, and would scale with you as you grow. THERE IS HOPE… While many teams have all but given up on recruiting... There are actually a lot of great candidates out there. As evidenced by: Opportunity #1: Over 100 seekers see your ad in the search results on the job boards for every applicant that ends up in your inbox… and there are lots of searches that your ad doesn't appear in the results for! Results: Changes to the targeting & content of an ad consistently increase applicant flow by 50% to 300%! Opportunity #2: Most companies aren’t targeting passive job seekers effectively on social media… because their employee referral programs have the wrong structure. Results: Launching a Job Sharing Referral Flywheel can increase applicants per job by as much as 10X! RECRUITMENT MARKETING WORKS! I HELP COMPANIES… Design, launch, and execute a winning Recruiting Marketing Strategy to help them make sourcing talent a COMPETITIVE ADVANTAGE! I DO IT BY… - Define their Job Personas - Writing Targeted & Optimized Job Ads - Maximizing Ad Distribution - Launching a Referral Flywheel - Creating a Rapid Vetting Funnel - Designing Job Success Profiles for better Hiring, Retention, & Career Mapping. IF YOUR TEAM IS: - Struggling to get enough applicants to your jobs - Tired of Spending Money and not seeing improvement I’D LOVE TO CONNECT! Message me on LinkedIn or email at [email protected]