David Condon

At The McGuffin, we work with clients to improve impact and outcomes. Sometimes, they know exactly what that requires coming in the door. Other times, we work with them to explore needs and priorities before jumping into a project. After years of experience and learning from successes and mistakes – our own as well as others – we’ve come to appreciate the value of identifying “what really matters.” That concept is underscored in the firm’s name – “The McGuffin” – which is a literary device for understanding the people and events at the heart of every story. (NB: LinkedIn doesn't accommodate hyperlinks in the profile section. For those interested, email me for a link to "Writing 101" for background on the term "McGuffin.") Our “triage” approach ensures that mutual investment of time and resources is efficient and cost effective. In the spirit of a lesser known but equally compelling Palmetto State motto – Animis Opibusque Parati – The McGuffin helps clients be “prepared in mind and resources.” Call or email, and us know how The McGuffin can serve you.