David De Prado

I’ve been working on high level Design challenges since the beginning of my career, mostly on the digital realm. Proven experience in all the phases of the Design proccess, from planning to final execution, from researching to conceptualization. Specialist in the creation of digital products and services, UX, and Design Thinking. My Design leadership style is based on humanism, team-based ambition, and team-members growth through experimentation and autonomy. Proven record in the creation of high quality high performance Design teams, working from recruitment to ceremonies and training. As of today I work helping to transform the Enterprise Banking, leading the global team who is in charge of conceptualize and create the digital channels for businesses. I also lead the Service Design discipline. I’ve worked for companies like BBVA, Santander, Itaú, Telefónica, Vodafone, Paypal, Verti, Mapfre, Bradesco, Samsung, Natura or Sanitas among others. Specialties: Design, Innovation, Health care, Financial services, Insurance, Strategic Design, UX Design, User-centered Design, Service Design, Product Design, Interaction, User Experience, hci, cocreation, facilitation, information architecture, design research, usability, Interaction design, wireframing.