head of [m]platform at groupm ireland@ GroupM Ireland
Ireland
David Macken
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FlashIntel GPTDavid Macken is a highly experienced digital marketing lead with 20 years of work experience. He has a wide range of skills including doubleclick, media strategy, mobile marketing, and Google AdWords. Currently, he is the Head of [M]Platform at GroupM Ireland, where he delivers leading marketing technology to the Irish advertising industry. Prior to this, he held various positions at MediaCom and The Gaiety Theatre. David is known for his expertise in digital strategy, client leadership, and team development. He is based in Ireland.
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About
A passionate digital marketing lead with technology, client leadership and team development experience across a host of verticals. Currently running GroupM's digital division [m]Platform in Ireland, delivering leading marketing technology to the Irish advertising industry.
Work Experience
head of [m]platform at groupm ireland
Advertising Services
David Macken's Professional Milestones
- Digital Media Planner And Buyer (2011-06-01~2012-06-01): Developed and executed effective digital media strategies to optimize brand visibility and enhance consumer engagement.
- Digital Account Manager (2012-05-01~2015-01-01): Achieved record-breaking sales numbers by building and nurturing strong client relationships.
Skill
Doubleclick
Media Strategy
Mobile Marketing
Google Adwords
Social Media Marketing
Google Analytics
Display Advertising
Mobile Advertising
Seo
Social Media
Online Marketing
Search Advertising
Web Analytics
Campaign Management
New Media
Rich Media
Affiliate Marketing
Direct Response
Ad Networks
Marketing Research
Conversion Optimization
Account Management
Omniture
Digital Strategy
Sem
Digital Marketing
Media Buying
Media Planning
Search Engine Marketing
Data Analysis
Attribution Modeling
Doubleclick Bid Manager
Appnexus
Dcm
Attrition
Google Big Query
Tableau
Programmatic Media Buying
Certification
Colleagues
Greg Colley
art director invention @ groupm
Nessa van Rooyen
client service director invention groupm
Megan McHugh
associate director marketing analytics at groupm ireland
Amar Jacob
social & content development director at groupm ireland
Conor Clavin
cfo at groupm ireland
Other Named David Macken
Frequently asked questions
We found 2 David Macken's email addresses
David Macken's social media include: Linkedin,
David Macken works for GroupM Ireland
David Macken's role in GroupM Ireland is head of [m]platform at groupm ireland
David Macken works in the industry of Advertising Services
David Macken's colleagues are Greg Colley,Nessa van Rooyen,Megan McHugh
David Macken's latest job experience is head of [m]platform at groupm ireland at GroupM Ireland
