DeDe Langer

My professional history covers various roles in Customer Service, Production Management, Outside,Business to Business selling; Tele-Marketing, Adminstrative, Production Coordinator, Purchasing, and other related positions. 30 years of experience begins and ends with people. From a switchboard operator in 1971 to a Regional Sales Executive today. In addition to wonderful experiences, my customers have made me smarter. My knowledge base results from offset and rotogravure printing, Color Separations and Finishing. The early days exposed me to PMTs, keylines, typesetting on linotype machines, continuous tones and screen positives. Eventually growing through Scitex, Chromacom's, Scanners, PhotoShop and Quark XPress.I have extensive experience in Direct Mail and POP. Today we print on demand, send jobs through the internet, and mail to homes right down to a walk sequence for the Postman. Postperson? I am grateful for the education and rich history my customers and collegues have shared. I have toured paper mills and seen more printing presses than I'll ever remember and the most important piece of advice I have ever been given in this great industry is to "do what you love and the money will follow"... My goal today is to make VDP easier for clients to use and grow customers forward a bit more to web-hosted print and marketing solutions. To mail smarter, increasing response and revenue while achieving cost savings on print and postage. Specialties: Color - Direct Mail Design Principles for Print - Specialty Finishing - Mailing List Purchasing with Demographic and Market Segmentation - How and When to Mail - Ad Specialities for every need and event.