Deb Radcliff

With 30+ years of executive marketing experience, I am a senior executive proven in transforming multibillion-dollar brands from the ground-up. My background spans various large-scale and iconic retail brands including 5.11 Tactical, West Marine, The Home Depot and Sports Authority. In my most recent role as SVP, Marketing for West Marine, I dramatically elevated our customer growth and accelerated our acquisition processes. Among my previous roles, launched highly visible product lines for The Home Depot, exceeding sales plan for the first year. My approach is measured and engaging, as I take pride in building marketing teams that thrive on competition and leverage customer insights to the fullest. Current Board Leadership: CMO Council Chair & Executive Board Member, 2014 – Present, National Retail Federation Advisory Board, 2013 – Present, Brand Innovators; Awarded “Top 50 Women in Brand Marketing” in 2014 Investor and Board Member, 2017 – Present, Shelter Distilling, Mammoth Mountain Resort Specialties: Executive marketing leadership, omni-channel marketing, C-suite collaboration, operations management, P&L accountability, strategic planning, board advisory, customer insight analyses, marketing and digital infrastructure.