Del Ross

A digital marketing pioneer with expertise in rapid development and management of billion-dollar businesses within large and newly formed companies. Full P&L responsibility with a focus on accelerated growth, scaling innovation, and operational excellence. Inventor of a critical Internet marketing technology and business method (syndicated e-commerce) and established performance marketing leader. Creator of metrics-driven approach to strategic brand management including precision marketing (performance-based approach to sponsorship marketing, brand equity advertising, and both online and traditional media buying). Distribution marketing strategist and innovator with proven experience in leveraging channels to capture incremental market share while optimizing customer acquisition costs and long-term profitability. Deep practical knowledge of revenue management, pricing, and loyalty systems and strategies. Extensive people management and organizational development experience with a track record of exceptional engagement, retention, and employee development results. Industry expertise includes extensive work in travel, retail, payments,and financial technology sectors, including both B2B and B2C revenue generation strategy and execution. AREAS OF EXPERTISE • Digital and traditional brand marketing • New media, digital, mobile and social media monetization • Sales force design and deployment • Global marketing campaigns • Distribution channel management INDUSTRY EXPERIENCE • Hospitality • Travel • Financial technology • Consumer banking and payments • Retail • E-commerce technology, SaaS & cloud-based services SUMMARY OF KEY SUCCESSES • Built early-stage e-commerce business in hotel business to $1B annual revenues in 2 years. • Led performance- based digital marketing program delivering $1B annual incremental revenues. • Deployed industry-leading national account sales program delivering $500MM annual incremental revenues by 2014. • Raised $17 million private and institutional financing for e-commerce startup growing to customer reach of 55% of all US Internet users.