Derek Wong

Over 15 years of experience in the technology and consulting industries--I am an effective product marketing, communications and operations professional with a focus in value-driven narratives, project management, information analysis, executive communications and customer success. The ability to craft a high impact message to sell business values is a critical asset to a successful marketer. The best approach to differentiate your products is to connect with your customers through emotions and experiences--communicate the Why (why should I care) instead of the How and the What (what is it and how does it work). Compelling storytelling, coupled with creative visualization, is the cornerstone of winning your audience's hearts. • Product Marketing: Drive product development efforts to satisfy customer needs and market situation • Product Launch: Discover opportunities, define requirements, deliver launches and optimize for success throughout the go-to-market (GTM) journey • Product Messaging and Storytelling: Articulate key benefits and differentiators and craft account-based communications on use cases, value propositions and product features across multiple channels • Sales Enablement: Arm, enable and train sellers on product knowledge, competitive insights, value-based selling to delight buyers and win deals • Competitive Analysis: Create offensive and defensive strategies against competitors to increase win rate • Cross-functional Communication and Collaboration: Manage alignment across stakeholders and organizations to realize share goals of marketing plans, business objectives, and product roadmap • Pricing and Bundling: Set pricing strategy based on features, cost, market demand, competition and profit objectives • Business and Customer Environment: Thrive in SaaS Enterprise, Startup, B2B, B2C and B2B2C environments