Detra Fitts, MBA

-Innovative professional with 30+ years of progressive management and marketing expertise in direct response, general advertising, and B2B/B2C arenas with demonstrated initiative, creativity, and success. -Expertise in media buying/planning, Salesforce.com, interactive marketing, qualitative & quantitative research, project management, market plan execution, creative development, database management, cost containment, and budgeting. Staff and sales training, supervision, motivation, and mentoring. -Quick study with an ability to rapidly achieve organizational integration, easily assimilate job requirements, and aggressively employ new methodologies. Energetic and self-motivated team player/builder. At ease in high stress, fast-paced environments with emerging and multiple responsibilities. -Excellent organization, leadership, management, oral/written communication, interpersonal, intuitive, and analysis skills. Thrive in both independent and collaborative work environments. Specialties: Expertise in Salesforce, media planning, negotiating, market plan execution, database management, cost containment, budgeting/finance, customer service, and staff training, supervision, motivation and mentoring.