Senior Vice President | General Manager | Directv Video Products | Marketing | CX & Product Executive@ DIRECTV
Dallas, Texas, United States
Devin Merrill
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UCLA Anderson School of Management
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FlashIntel GPTDevin Merrill is a highly experienced Fortune 10 executive with over 20 years of expertise in marketing and CX strategies. He has successfully led the launch of a 2M subscription streaming app, reduced customer churn by 20%, and led transformation of att.com. Devin holds a UCLA Anderson MBA and has a diverse background in industries such as entertainment, telecommunications, and financial services. He is skilled in analytics, strategy, cross-functional team leadership, forecasting, and business strategy. Devin has held various leadership positions, including SVP and GM/President, and has a strong track record in driving profitable growth and improving customer experience.
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About
High-impact Fortune 10 executive with a 20 year track record developing and executing Marketing and CX strategies that deliver profitable growth and improve customer experience. Turnaround strategist who has successfully led the launch of a 2M subscriber streaming app, reduced customer churn by 20%, and led transformation of att.com (1.2B visits/year). UCLA Anderson MBA with diversified experience across a broad set of industries (Entertainment, Pay TV, Telecom, Automotive, Financial Services, Consulting). Leverage authentic and transparent communication style to engage and mobilize organizations against high-priority business objectives. Delivered productivity gains through smart and progressive org design, comfortable taking calculated risks, reflecting the new post-COVID normal. EXECUTIVE COMPETENCIES GM/President Roles | P&L & Product Ownership | Marketing Leadership (Revenue Optimization, Acquisition Strategy, Product Launch, Go-to-Market) | CX & NPS Strategy | Business Transformation & Operations | KPI & Performance Management | Turnaround Strategy | Digital Strategy & Transformation | Business Intelligence & Analytics | Corporate Strategy & Business Development INDUSTRY VERTICALS Entertainment (Streaming, SVOD & OTT) | Telecommunications | Financial Services | Automotive | Management Consulting
...See MoreWork Experience
Senior Vice President | General Manager | Directv Video Products | Marketing | CX & Product Executive
Senior Vice President | General Manager | Directv Video Products
Senior Director Acquisition Strategy
Associate Vice President Marketing Strategy
Director Pricing And Packaging Strategy
Entertainment Providers
Devin Merrill's Professional Milestones
- Senior Manager Sales And Profitability Analytics (2009-05-01~2013-05-01): Adapted data-driven strategies to optimize sales and profitability processes, boosting overall business performance and profitability.
- Senior Vice President Customer Experience And Analytics (2018-10-01~): Driving improved customer satisfaction and data-driven decision making through data-driven analytics and strategy development.
Education
Skill
Analytics
Strategy
Cross Functional Team Leadership
Forecasting
Business Strategy
Financial Analysis
Strategic Planning
Financial Modeling
Business Planning
Management
Competitive Analysis
Finance
Leadership
Marketing Strategy
Marketing
Risk Management
Management Consulting
Change Management
Market Analysis
Team Leadership
Strategic Financial Planning
Business Analysis
Hyperion Enterprise
Credit Analysis
Corporate Finance
Treasury Management
Credit Risk
Communication
Sales Presentations
Data Analysis
Microsoft Excel
Powerpoint
Market Research
Decision Support
Training Delivery
Workshop Facilitation
Associate Development
Product Marketing
Pricing Strategy
General Management
Cross-functional Team Leadership
Certification
Colleagues
Yichi Xu
Senior Software Engineer | Product Owner
Cornelius Reed Jr.
Owner
Marie Holmes
Information Technology Manager | Technology Leader | Product Owner | Technical Portfolio Manager | Project
Larry Nicholas
Owner
Nick Kuespert
owner pioneer pest control - spokane wa
Other Named Devin Merrill
Frequently asked questions
We found 6 Devin Merrill's email addresses
We found 3 Devin Merrill's phone numbers
Devin Merrill works for DIRECTV
Devin Merrill's role in DIRECTV is Senior Vice President | General Manager | Directv Video Products | Marketing | CX & Product Executive
Devin Merrill works in the industry of Entertainment Providers
Devin Merrill's colleagues are Yichi Xu,Cornelius Reed Jr.,Marie Holmes
Devin Merrill's latest job experience is Senior Vice President | General Manager | Directv Video Products | Marketing | CX & Product Executive at DIRECTV
Devin Merrill's latest education in UCLA Anderson School of Management
