Doug Withers

Executive with proven leadership success in sales, marketing, product launch, and cross-functional collaboration in startup, turnaround, expansion, and emerging markets. Career record of taking on the toughest challenges and delivering results beyond expectations in record time. Highly transferable skill set spans business development, strategic/tactical planning, global marketing, C-level sales, training, and leading without authority. Motivator with an eye for recruiting the right talent; hires, trains and coaches teams to top performance. Cultivates and maintains long-term relationships with customers, colleagues, and senior leadership. Collaborates across organizational levels and functional areas and sees beyond the status quo to achieve the objectives of all stakeholders. Confident leader with a tireless work ethic, straightforward management style, and highest levels of integrity. LEADERSHIP CONTRIBUTIONS: • Protected $30 million revenue stream by developing and launching 1st-of-its-kind marketing campaign focused around differentiators to compete against low-cost competitor. Partnered across all functional areas to develop messaging and tactics. • Transformed neglected territory to #1 for percentage of growth of 103 Sales Representatives; eclipsed $1 million sales goal by delivering more than $3 million in incremental sales in the 1st year. • Trained more than 1000 US and global leadership and field sales representatives to ensure credible, accurate messaging to accounts on non-traditional competition. Made over 150 in-field presentations to surgeons and administrators. • Define strategy for innovative future product platform addressing key surgical needs; build ideas with customers to increase brand equity, revenue, and market share; current project is expected to generate $400+ million incremental revenue in first 5 years.