Edith Ho

I am a marketing and event planning director with 10 years of experience in both digital and traditional advertising, promotions, events, and campaigns. I have worked on integrated campaigns for major clients such as Swarovski, Cathy Pacific etc, the success is being proved by the confidence given from our clients and the positive response from the public. In this role, I focus on B2B marketing. In order to bring in new elements for marketing, I have led my team in working on marketing plans at the same time implementing digital elements into that. In several events organized, we have used the AR and VR techniques which successfully creates public's awareness. Colleagues know me as a highly creative marketer who can always be trusted to come up with a new approach. But I know that the client’s business comes first, and I never try to impose my ideas on others. Instead, I spend a lot of time understanding the business and the audience before suggesting ideas.