Edward Shineman

Lifelong sales and marketing executive blends B2B, direct marketing and consumer package goods disciplines. In GM role, skilled at launching new businesses and fixing under-performing ones. Currently engaged in building a web-based business helping sales organizations more rapidly and cost effectively recruit scarce sales talent. Specialties: New venture assessment, value proposition development, brand identity, competitive positioning, new product launch, direct marketing, event promotion, traditional and online lead generation, media advertising, website development, solutions pricing and sales channel optimization. Industry specialties include information publishing, technology services and professional education and training.