Efrain Sierra Rodriguez

Systems engineer with more than 14 years of experience in management, development and implementation of technology projects which have been the support of commercial strategies, and the basis of digital transformation processes, extensive knowledge of sales processes mainly in the consumer products industry, retail and customer experience centers, as well as understanding, experience in the Google Cloud Platform (GCP) ecosystem and certification in the Google Marketing Platform (GMP). Expert in automation and optimization of processes adapting existing tools, innovating and implementing new technologies (RPA, ML, image recognition, speech analytics, intelligent localization) with a focus on generating value for commercial and digital areas, as well as in the design of scalable architectures for information integration between different systems.