Elena Bragagnollo

As eCommerce Country Leader and Country Executive Board member, my main objective is to achieve the business results of the e-commerce within the given market. Develop and implement a tailor made e-commerce country strategy based on: the recognition of the correct business model, the elaboration of the 3 years plan, the alignment with Stores (Omnichannel) & the identification of all market specifics. Main tasks: - P&L Management (pilot Top/Bottom Lines) - Suggest and define the Digital Strategy in the given market - Foster country synergies and multichannel approach - Coordinate internal/external stakeholders (Marketing, Operation/Service, Content, Agencies, etc.) - Initiate and supervise cross department projects - Coordinate market place strategy for the Russian market - Coordinate and supervise Franchising ECommerce projects implementation KEY PERFORMANCE INDICATORS - Sales Generator Drivers of the E-Commerce (Traffic, Conversion Rate, Average Order Value) - Business Performance Indicators (Demand, Net Sales, REX) - Focus Client (NPS, Number of active clients) - Omnichannel approach (CA XCanal, relationship with the Country Teams, % mixed clients)