Elena Danilova

Head of the Trade Marketing Department of a major international FMCG company, with experience in food & non-food categories (4+ billion rubles sales values) in all channels (incl. ECOM and Hard discounters). I have many years of expertise in trade and shopper marketing, launch execution (new segments/ brands/ product positions); management of assortment efficiency, trade investments (budget + 1 billion RUB.). In addition, I have experience in building short- and long-term business strategies and models using NRM principles to maximize the growth of volumes and profits. In my work, I am guided by a data-driven approach, when making decisions I rely on assessment of the influence of such decisions on the whole P&L and/or on relations with clients in the short and long term. Participated in cross-functional projects such as: restarting the IBP process to improve the quality of business planning, optimizing the S&OP process to improve forecasting accuracy and shortening cycle times. Participation in the project of designing business unit Ekaterra (Tea category became a separate business unit) allowed me to build business processes in sales and marketing departments. This experience allowed me to form strong leadership skills, effectively manage teams (up to 15 people) to form an understanding of all business processes of the company. I am always guided by the idea of creating a system approach that can be repeated. Feel free to contact me via email: [email protected] or telegram https://t.me/e_danil